Cow and Gate
I was given the opportunity to work with Swordfish Advertising on a campaign for Cow & Gate to produce images to show the benefits of Nutriprem for pre-term babies.
The images show the children holding photographs of themselves in their first days after birth indicating the early struggles they overcame to become the thriving healthy toddlers seen today.
All of the kids were real pre term babies holding authentic images of themselves sourced from the parents. It was important that this authenticity carried through the whole project and showed a realistic insight into the personality of these thriving kids.